Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble. – Ian Schafer
Make a plan
An effective digital marketing strategy for your company is directly influenced by your strategic planning, knowing what you want to achieve and defining the tools you need to get there. With the Internet now providing the space for businesses to connect with their audience it is essential that you utilise this, studying the avenues in which you can use to get to your target audience. Whether it be blog posts, e-shots, newsletters or running competitions on social media, planning your marketing strategy around online user experience will see you reach the levels of success you deserve.
If you don’t know this yet, let me tell you that – Content is King! All modern businesses must have a website, no matter what. With the growing number of people that take to their keypad to research a product or service you must gear your site up to deliver the message you want to convey via various digital marketing platforms.
This can be achieved through content marketing, building your site with informative, distinct content that will attract your audience and meet the requirements of search engines. With a well designed, responsive website that offers impartial advice on the industry you are working in your site will be recognised by search engines, seeing the technology giants rank it highly for all relevant searches. However, content marketing is a journey more than a destination. As search engine guidelines progress so must your approach to web content.
Email marketing can be a cheap way to send news of your business directly to the mailbox of a potential customer. With free programmes such as Mailchimp permitting you to design e shots that are visually pleasing you can monitor how people are connecting with such messages, learning from each and every campaign.
There is no such thing as having too many friends, especially in digital marketing. By building a network of partners and affiliates you can cast your marketing net further, inspiring others to spread the word of your business free of charge.
Start by attending networking events. There are many companies that offer this service, helping up and coming businesses connect with those that can enhance their company.
With modern society glued to their smartphones social media is the perfect platform to advertise your company, attracting friends and followers to your pages. As well as providing the space for you to constantly deliver messages and encourage brand awareness a Facebook page can also create a hub for reviews.
Allowing you to both attract and monitor comments made social media permits you to study what people are saying about your brand, giving you ideas to either further develop areas or abort a mission.