Brands are people too

Great ideas for brands come from the most unlikely places. In 1989 Pepsi took its name from the word dyspepsia, meaning indigestion. Meanwhile, Google found the inspiration for its brand in the mathematical term, googol.  So why not take inspiration from people’s names?  For a hundred years, dozens of companies have been doing just that.

Industries as diverse as food, fashion and automobiles have used first and last names to create iconic consumer brands.  Coco Chanel and William Boeing began using their respective family names for commercial endeavors in the early 1900s.  The trend continued in the 1950s and 1960s when the founders of Sara Lee and Wendy’s used their daughter’s name to brand their businesses.

But it didn’t end there.  Using people’s names as brands continues today.  Products and services as diverse as Craig’s List, Tom’s of Maine, Clif Bar, McAfee, Bose and Dell are all derived from their founder’s personal names.  However, with the emergence of cyber commerce as the new standard for marketing a corresponding domain name has become crucial. That’s the reason we find the Victoria’s Secret brand at the corresponding website Victoria.com.

But these days even technology startups are using personal names for both their brand name and their website. And furthermore, female brand names are no longer limited to companies catering to female populations.  For example, at Lynda.com you can develop your business skills with the help of instructional videos and online courses. Dolly.com hosts a startup aiming to become the Uber of apartment moving while Alice.com specializes in the sale of gourmet coffee.  Amidst this surge of boundary breaking creativity for personal names we shouldn’t be surprised to find high tech bike racks at Cora.com and discount travel packages at Olivia.com.  Other applications include Tracy.com which features high tech diamond rings, Lily.com for transportation logistics and Jasmine.com for telecommunications.

What these companies have discovered is that first names often make great brands and domain names. Why? Because they’re short and easy for consumers to remember and spell.  So keep an open mind. The inspiration and insight for a brand and matching dot com can come from the most unlikely places. In your search for the perfect brand stay fluid, remain open to new ideas and remember that brands are people too.

Card-based UI is taking over!

Let’s take a look at how card-based UI will dominate the web and mobile interfaces in the near future.

 

Upgradation in Technology

 

Card-based UI are much likely to be dynamic see an application in the long run. As the web technologies improve and performances be better, so will the ability of cards to support rich media and other content. You might probably witness much more detailed components, such as automatically updating of content that cannot slow down the entire experience.

 

Videos are also likely to replace images (considering the use of motion graphics and other video content) and might also become more popular.

 

In-Depth Interaction

Very soon, cards might also be more creative than acting just as links. As we notice in Material Design. Cards may vary depending on the individual interactions such as features of automated sorting and getting real-time updates such as weather forecasts and traffic information.

Important Read: Card Layouts Are Cool Enough To Delight Your Visitors

Windows Smartphones have already been using the auto-sorting card features, however, there is a huge potential to infiltrate the mobile user base at a larger base.

 

The Card Size

Along with the popular trend of hero images on the website, cards have also adopted a “bigger is a better” principle.

Big cards now allow complete details and intricate typography which clearly means vast opportunities for delightful visuals in design. When employed interchangeably with the smaller cards, larger cards tend to allow greater freedom in the visual hierarchy.

Some cards are just links, while others provide static information. Wide gutters are used to separate the cards that provide plenty of breathing room.

Wearables

Through the advent of Google Glass, cards are now established as a staple of wearables UI design. Although critics might not be fond of Google Glass and call it a commercial flop, others consider it as an opportunity in the business market. Nevertheless, wearables should make efficient use of space. When achieved, cards are undoubtedly the best choice.

Why should my business have a responsive web design?

Responsive web design has become the go-to solution for businesses who want a user friendly interface and higher customer retention. If your company has come this far without taking advantage of all the benefits it has to offer, you may have already begun to see lower visitor numbers and a disappointing conversion rate.

As a responsible business owner, you’ll probably need convincing before paying to upgrade your web presence to one that includes responsive design. However, by opting in you’ll soon see a return on investment that will make it worthwhile. In a nutshell, responsive design is just better than what has gone before and in order to keep up with the competition, you’ll need it too.

Responsive web design is crucial for the majority of businesses because it allows your users to achieve their goals quickly and smoothly. The important elements of your website can be pulled up on a smart phone and appear as a fully functional version of the original, complete with all the utility you’d offer to customers on a laptop or desktop computer. If you fail to provide a mobile-friendly experience like this for your visitors they won’t hang around, they’ll simply click away and complete the action or purchase on a rival site.

Unhappy customers are not good for business and neither is going up against a major search engine. Google have recently confirmed what many insiders have suspected for some time – sites that are not optimised for multiple users will slip down their search rankings. Google bases their rankings on how useful a page is for the query a user has entered, plus the utility of the site – for example, can a user complete the action they would like to?

Your page may be completely relevant to their search, but if visitors cannot access the content easily across a number of devices, your site may receive a less than positive review and be placed lower in the search results. If your company is reduced to a second or third page entry you’ll lose a considerable amount of traffic, as people naturally select links from the first page.

Google have also pointed out that companies which have a single responsive website – rather than one standard and one mobile version – are far easier for their bots to discover, because there is just one URL.

If your site is responsive and ready to service mobile customers, you can take advantage of many tools and helpful apps like the click-to-call button, this enables a web user to make a voice call to your company immediately. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps, both keenly relevant to the needs of mobile users.

Branding is one of the ways in which we build a relationship of trust with a customer and keep them coming back for more of the same. This is pertinent to responsive design for two reasons, firstly, people do not feel confident in a site they cannot easily navigate and second, in order to create a uniform brand you’ll need responsive design to produce a consistent web appearance; however your clients reach you.

In today’s market there are only a handful of reasons why a company may choose to stick with static design on their web page. Those who do not rely in any significant way on web traffic to drive sales, or those who have few competitors, or those who have already looked into responsive design and found it was not right for them. For everyone else, if you want to stay ahead of the curve, responsive design is the only way forward for your website.

Web Design, Business and Success in the World of the Internet.

The statement, ‘every business needs a website’ may have seemed too unrealistic or even unnecessary a few decades ago, but that is not the case not anymore. With the advent of the internet, and especially with the rapid increase of personal computing devices and smartphones, website development has become one of the most crucial elements in the ladder of success for businesses worldwide. It doesn’t matter if the business is a startup or a century-old business, a local business or a global one, a small business with just a handful of employees or one with thousands-a website is necessary for today’s day and age.

What makes a website so important?

A website is a medium through which a company communicates with its target audience. Whether it is informing them of new product launches or services, keeping in touch with them generally, or enhancing the brand appeal and brand reputation, there is a lot that a website can do for a business. However, there are literally millions of websites on the World Wide Web today, so if a business wants to differentiate itself from the competition, the most important thing that sets it apart from the rest will be website design.

What are the elements of a good website design?

For a website design to be truly effective and succeed in attracting visitors, retaining them, and encouraging a return audience, it has to be aesthetically pleasing, technically sound, user-friendly, well-organized elements, easy to navigate, and responsive across a wide range of browsers, screens, devices, and platforms. It should have a combination of fantastic design with great content, that will keep the target audience hooked, make them refer the site to people they know, and make them come back for more. Website development that is professional will naturally encompass all these elements to deliver a website design that is truly extraordinary while also reflecting the vision and spirit of the brand.

Advantages of hiring professionals for website development

With so many fly-by-night operators in the domain of website development, it is easy to think that it would be nice to save some money and hand over your website development to such an entity for a smaller price. But there are several advantages to entrusting your site to the experts. For one, they will have the experience and expertise of having worked on numerous projects for different clients, so they know what a business website requires. Also, they will be updated with the latest tools and technologies. This is important, what with technology evolving and getting updated almost overnight. You don’t want to be saddled with a redundant website after paying so much money. A professional web designer will ensure that a business website stays on top of the latest in technology so that no matter what updates are released, it will remain functional in the most optimal way.

Today, a good website is an investment that pays back multiple times in returns, making any amount of money that is spent well worth the price.

Contact me if you are interested in building a successful online presence for you and your company.